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100% CLEAN, NON-IRRITATING
NO ANIMAL TESTING
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Woman holding a JIVANTRA solid cleansing bar — brand story

Named with Intention

JIVANTRA is a combination of the word ‘jiva’ understood as the ‘vital essence’ or ‘life force’ in Sanskrit and ‘tantra’ a Sanskrit term that can mean ‘woven together’ or ‘the correct way of doing something’.

JIVANTRA

JIVANTRA symbolizes the holistic weaving of life’s energies to enhance spiritual and physical wellness.

We focus on a comprehensive approach, blending various life-enhancing practices and principles.

Our Mission

Our mission is to create sustainable, life-enhancing skin and hair care products that:

Combine ancient wisdom with 21st-century science.

Offer portable, plastic-free solutions for the modern consumer.

Deliver tangible results while honoring ecological responsibility.

Man holding a JIVANTRA solid cleansing bar
From Our Founder

Why JIVANTRA exists

Like most people, I was frustrated with trying to take liquid personal care products on domestic and overseas trips — or gambling on what might be available at the hotel — so I looked for a way to solve this problem. With Indian formulators, manufacturers, and months of market research, the JIVANTRA brand was born! We look forward to hearing from you about your JIVANTRA experience.

Lawrence M. Srubas
JIVANTRA founder & co-owner

Solid bar icon

Solid by Design

Concentrated bars, no added water, no plastic bottle — everything works harder.

Leaf icon — free from harsh chemicals

Free From Harsh Chemicals

No sulphates, silicones, parabens, or formaldehyde in any bar — pH balanced for skin and hair.

Cork case icon

Cork, Not Plastic

Our cases are sustainably harvested cork that drains and dries naturally.

Botanical sprig icon — Ayurveda

Rooted in Ayurveda

Classical botanicals like amla, brahmi, and neeli bhringadi in every formula.

JIVANTRA Solid Shampoo bar with eucalyptus and palo santo
Good to know

Questions, answered

What is a solid cleansing bar?

A concentrated, waterless version of your body wash, shampoo, or conditioner. Everything works harder — nothing is diluted, and there's no plastic bottle to throw away.

Why you will love it

Free From Harsh Chemicals
pH Balanced
Odor Neutralizing
Travel Ready
No Plastic Bottles